Benchmarks
Why these rates
Newsletter inventory is priced by audience definition, not audience size. Generalist business lists sit at the bottom of the market; lists filtered by job title sit at the top of the band.
Rate card
Version 2026 Q3
Published 2026 market data, refreshed quarterly. Rates unchanged from Q2 for B2B general; decision-maker newsletter band widened at the top.
B2B general
| Newsletter presenting, per 1,000 | $18 | $12–$28 CPM — generalist business lists, unfiltered |
| Social, per 1,000 | $40 | $28–$55 CPM — broad professional feeds |
| Custom editorial feature, flat | $2,800 | $1,800–$4,000 — sponsored post, no executive access |
| Persistent brand lockup, per 1,000 | $22 | $15–$30 CPM — run-of-site brand placement |
B2B marketing decision-maker
| Newsletter presenting, per 1,000 | $135 | $95–$180 CPM — title-filtered senior marketing lists |
| Social, per 1,000 | $120 | $85–$160 CPM — targeted decision-maker reach |
| Custom editorial feature, flat | $9,500 | $7,500–$14,000 — custom feature with named executive access |
| Persistent brand lockup, per 1,000 | $85 | $60–$110 CPM — persistent, category-exclusive lockup |
Substitutes
What else $110,000 buys
| Tier-one conference sponsorship | $150K–250K | 800–2,500 in-audience attendees over three days. No continuity, no owned asset. |
| Mid-tier conference sponsorship | $30K–80K | Booth presence in a shared logo tier. No editorial credit. |
| Curated executive dinner series | $15K–60K each | 12–18 executives per dinner at $1,000–3,000 per qualified meeting. No published artifact. |
| This partnership | $110,000 | 22,000 decision-makers across 14 issues over 15 weeks, 100% share of voice, 7 permanent assets, 6 enterprise adjacencies. |
Sources
How the rates are set
- Newsletter inventory is priced by audience definition, not audience size — the title filter drives the premium, not the content.
- Custom editorial with named executive access is priced at the market flat rate, never blended into a CPM.
- Persistent lockups are priced against category-exclusive run-of-site placement, not display remnant.
- Rates are versioned by quarter so a report generated in one quarter reproduces in the next.
- Social clicks are valued at the category cost-per-click; reactions, comments and reposts are valued at a cost-per-engagement, weighted 1× / 3× / 5× for the earned reach each carries.
- Engagement value is additive to reach value because a click and an impression are separately purchasable line items — the engagement index itself is reported as context only and adds nothing to the total.