Valuation model
Four layers, calculated separately
Lens — B2B marketing decision-maker. Pending placements contribute zero impressions to every layer, so the total is a floor rather than an estimate.
Delivered media value
Partnership premium
Durable assets
Named-account adjacency
Total partnership value
Layer 1
Delivered media value — $81,954
| Reader impressions 123,200 ÷ 1,000 × $135 | $16,632 |
| Editorial features 6 × $9,500 | $57,000 |
| Social reach 10,634 ÷ 1,000 × $120 | $1,276 |
| Social traffic 506 clicks × $12.00 | $6,072 |
| Earned amplification 217×1 reactions + 33×3 comments + 18×5 reposts = 406 weighted × $2.40 | $974 |
| Social composite (reach + traffic + amplification) — engagement index 2.91× category benchmark | $8,322 |
| Lockup impressions 0 ÷ 1,000 × $85 | $0 |
Layer 2
Partnership premium — $42,452
| Category exclusivity | 1.20× |
| Presenting billing | 1.10× |
| Editorial adjacency | 1.15× |
| Combined premium factor | 1.518× |
| Layer 1 × (premium − 1) | $42,452 |
Guard rail — multipliers are disclosed individually in the client report and never blended into the CPM. Keep the combined factor at or below 1.75×.
Layer 3
Durable assets — $6,300
| Indexed pages 7 × $900 | $6,300 |
| Residual article traffic, 3 years at 35% discounted 12% | $0 |
| Year 1 — 0 views nominal | 0 discounted |
| Year 2 — 0 views nominal | 0 discounted |
| Year 3 — 0 views nominal | 0 discounted |
Article page traffic is not yet reported, so the residual term resolves to zero and only permanent-link value is counted.
Layer 4
Named-account adjacency — $21,000
| Distinct named accounts 6 × $3,500 | $21,000 |
This is the layer with no media equivalent — it is not reach, it is association.
Result
Total and cross-checks
Total value
$151,707
Defensible range
$139,570 – $163,843
Return on investment
1.38×
Confidence
100.0% — 133,834 of 133,834 impressions verified